The CEO and founder of PHI, Peter Egelberg, wrote that his website is probably the fastest website in the world. That made me want to see if he was right. And I have to say: “I am impressed.”

However, I found one mistake: his conversion pages are still slow.

Why would you create a blazing-fast website and exclude your most important pages from this optimization? Here is my hypothesis: I think they made their website fast by making it static and serving it from a CDN. This is why the HTML of most pages takes only 50ms to load (from my test location in Amsterdam). The contact page, however, takes over 1.2 seconds (more than 20 times slower)! I think they chose to exclude this page from the CDN, because it contains a form.

Apparently Peter and his developer are under the impression that forms need to live on dynamic pages. This is not true at all. Forms need to be handled by a dynamic script, but the form and the page itself can be static. This means there is only a delay on the form submission, not on loading the form.

If you’re reading this, Peter, I’d love to help you fix it. And in the age of AI, that fix is probably just a single prompt.

()  Joost van der Schee